The big, bad bunny eater

Discover how Bobby Chiu can turn a simple 15-second sketch into the biggest threat the bunny world has ever known, and then try out the same techniques for yourself

As an independent artist, clients often call upon me to help them come up with interesting and innovative designs for creatures or characters. There are almost as many theories on how to create a successful original character as there are artists in the industry but this isn’t a character design workshop, so I won’t dwell on the design process I go through each time. Instead I’ll take you through my own specific thought processes as I generate a creature that I find interesting. I hope that my suggestions will be useful in your work in the future. My main focus here, and on the following pages, will be on how to paint life into your chosen creature.

Before my client can sell my idea to their audience, I need to sell my idea to my client. This brings up my first and most important principle: when designing a character, I must install into it a broader idea, something that can potentially be built into a global, multimedia, marketing phenomenon.


Click here to download the full workshop for free (PDF) Click here to download the support files (6.01Mb)